PUBLIC RELATIONS PROGRAMS

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Our goals in developing public relations programs for our clients revolve around establishing a position of industry leadership for them. That leadership can take on many forms: Product leadership results from cutting-edge technologies and cost-effective products. Industry leadership results from a willingness to speak out on issues of industry-wide concern, and a vision of the future that is of high interest. Corporate leadership results from experience and depth of management, coupled with a dogged determination to follow a well-defined business plan. Quality leadership results from products and services that can be counted on to work well and for a long time. Customer support leadership is the cornerstone of most successful companies.

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We make great use of personal contact with editors and long-established editorial relationships to help our clients gain a disproportionate share of mind with the most important editors. KPR has a first-class reputation. Editors know that we only take on clients that are first class as well. We work very hard to make the editor’s job easy. We write in their style. We provide art and support materials that they can use. And, we make our clients available for interviews in a timely manner, consistent with tight deadlines.

KPR Inc. uses every tool in the public relations arsenal to convey the proper message. We use press releases, a comprehensive editorial opportunities database, video news releases, editorial tours, trade shows, press events, product review programs, technical articles, applications stories, and much, much more.

We take the strategic positioning that results from our consultation activities and customize a public relations program that emphasizes the proper messages. We are believers in truly integrated marketing programs.

TESTIMONIAL: "David Kaye and his staff have been very proactive in achieving the PR goals set by our company. In addition, Mr. Kaye has shared his experience in the PR area with us and has acted as a partner in developing PR plans. Many times his insight has helped us get the most for our PR dollar. Because of this, PR work is often done right the first time and the results are clear, concise, and correct."-- Jack A. Allweiss, President, Future Domain Corporation

Key Benefits Of Using KPR Inc. For An Integrated Public Relations And Marketing Program:

• Integrate public relations with your strategic marketing plan.
• Maximize media coverage during product launches and trade shows.
• Have a professionally produced press kit that adds to your company's image.
• Improve your company's image with potential buyers and investors.
  

TESTIMONIAL: "We brought KPR on to help us out in a pinch situation: we had 10 new products to launch in one quarter and needed to receive a significant amount of coverage rapidly....Not only did I find KPR to have excellent client relations skills, they are knowledgeable of the computer industry trade and consumer editors. As a result of working with KPR, Midisoft received more than 250 requests from the media to review our new products. We were able to increase our public relations efforts by more than 200% over the level for the previous quarter. And, KPR was able to obtain a 48% story placement rate."-- Shannon J. Yost, Public Relations Specialist, Midisoft

 

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KPR Inc.: High-Tech Public Relations And Strategic Marketing Services Send mail to KPR's Webmistress,  bea@kprinc.com, with questions or comments about this Web Site.     Copyright © 1997 KPR Inc.     Last modified: 10/26/06

Recipient of the Golden Web Award 1999 - 2002

Member of the North American Association of  Independent Public Relations Agencies