KPR, INC. TURNS 25 YEARS OLD  TREND-SETTING FIRM HAS HELPED TO DEFINE HIGH-TECH PR
For Immediate Release Granada Hills, CA, October 24, 2001…..In 1976 the concept of high-tech public relations was ill defined. 25 years later, PR firms all over the world claim to do high-tech PR. What they try to do today, is to emulate many of the techniques that KPR has pioneered over more than two decades. KPR has developed strategies for publicizing companies and their products and services through good times and bad, booms and recessions. "We are very proud to have set standards of expectations by which many in our industry are measured," notes David Kaye, president, CEO and founder of KPR, Inc. "High-tech PR is a very difficult business," says Kaye. "Virtually all of the firms that claimed to do high-tech PR when KPR was founded no longer exist. Technology moves so fast that it has always been very difficult to find people who are capable of understanding both the technology and the market, and of communicating it effectively." KPR has remained a fairly small boutique of top-notch experienced people whose passion is to help companies strategically position products and services to be effectively marketed." "KPR has built a solid reputation in providing public relations and support for high-technology companies," says Dave Bursky, editor-in-chief of Electronic Design Magazine. "The staff has built a strong knowledge base that covers a wide variety of high-tech subjects, and matches that with a good knowledge of editor’s needs." High-Tech Product Comparisons Didn’t Exist Before	KPR Inc. Home Clients Contact Info Contents Employment Experience Inquiry Links News Services Speakers Testimonials
One of the tools that KPR developed to show off its client’s products was that of comparative reviews. "Comparative reviews were long done by magazines, like Consumer Reports, for things like laundry detergent and automobiles. However, they didn’t begin in the computer business until KPR suggested to the computer trade press that it was the best way of telling users about computer hardware and software," points out Kaye. "We said to the editors that individual stand-alone reviews were not nearly as useful as comparisons. It was tough to convince them of this back in 1985. But, today everyone does it. The former BYTE Magazine was the first publication willing to take a chance." It was KPR’s persistence and understanding of the way electronics engineers think (David Kaye is an electronics engineer himself, as well as a former trade press editor) that led to the development of technical article writing incentive programs for a number of high-tech companies, greatly increasing the output of technical articles for the electronics trade press. KPR has also been a pioneer in teaching companies how to effectively use trade shows as a promotional opportunity. About KPR, Inc. KPR is a full-service high-tech public relations and marketing consultation firm, established in 1976, to serve the computer, electronics, telecommunications, biomedical and Internet fields. The firm often represents companies with very advanced technologies. Some examples include neural networks, speech recognition, artificial intelligence, micro-miniaturization, integrated circuits and optical communications. Please direct all editorial inquiries to Mindy Collins at KPR, Inc. Phone: 818/368-8212. FAX: 818/368-8857. Email: mindy@kprinc.com. # ### #
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